Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.
- Review readings from unit 1.
- Thoroughly read the case. It is recommended that you read 2-3 times.
- Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
- Describe the industry in which Organigram is operating.
- What factors contribute to the ambiguity faced by Organigram?
- What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?
- What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?
- What would you recommend Organigram’s next steps be?
- What changes may occur within the industry that may impact Organigram’s growth?