This individual assignment has two questions:
Discuss ways in which brands in your industry (or industry of your choice) could benefit from the web’s gift to measurement: “the ability to fail faster. At a low cost.” (Provide at least one example supporting your ideas) (fewer than 300 words)
Explain how sampling bias in Voice Of Customer research could adversely affect a marketing analysis of customers’ post-purchase experience with a product. (Provide at least one example supporting your ideas) (fewer than 300 words)
Highly Recommended Reading
In the highly recommended textbook, Digital Marketing Analytics: In Theory and In Practice, Part 3 offers insight into the techniques analysts can use to collect data for analysis and other important ideas related to this assignment. Part 4 discusses sampling bias on page 151.
Submit the answers to the questions in a WORD or PDF document.