Instructions: Read the case below and answer the questions.
A new group of primary care physicians has decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising boomers, Gen Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C.
What are the implications of this market profile with regard to:
a. Discuss the office environment that might be constructed to that considers the cohort’s expectations.
b. What about office scheduling and office hours?
Several of the group’s older partners have announced their intentions to retire. At a recent meeting, the group decided it wants to bring in 5 new partners over the next 12 to 20 months. The group hopes it can attract younger primary care physicians who are no more than 3 to 5 years out of training. In this way, the group believes the group can continue to stay viable and grow.
c. Suggest a recruiting plan to attract this cohort of new physicians.