In this assignment, will explain the contributions an internal analysis and the concept of the resource-based view (RBV) make on a firm’s strategy.
Explain the purpose of internal analysis of the firm and how it contributes to determining firm strategy.
Further explain the resource-based view of a firm, what is needed for sustained competitive advantage.
And also explain how the internal analysis can help identify a firm’s sustained competitive advantage.
This is the reference for the uploded document:
Grant, R. M. (1991). The resource-based theory of competitive advantage: Implications for strategy formulation. California Management Review, 33(3), 114 -135. http://184.108.40.206/rid=1T0FMBYS6-15VBXG9-QJP/Grant%20(1991)%20The%20resource_based%20theory%20of%20competitive%20advantage.pdf