Hofstede ad – Grade A Homework

Application of HOFSTEDE’S  CULTURAL DIFFERENCES by comparing 2  ads or news coverage in two different cultures

POWER DISTANCE

LONG TERM/ SHORT TERM ORIENTATION

UNCERTAINTY AVOIDANCE

MASCULINITY/ FEMININITY

INDIVIDUALISM/ COLLECTIVISM

please pick 2 countries, you can use HOFSTEDE’S  charts

check the country table and apply ANY TOPIC  to the  5 dimensions. You can choose your own examples from the media

Country comparison:

Country Comparison

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