Health communication theories can be used to identify or target certain construc

Health communication theories can be used to identify or target certain constructs (e.g., risk, perceived benefit, self-efficacy). Certain constructs are useful in leveraging the knowledge and behavior of an audience. Apply this knowledge to a mini critique of the Down and Dirty Campaign.
Instructions
Step 1: Visit the campaign , and watch the three videos on the homepage “Looking Out” “Common Sense” and  “No Fix for Dip”.
Step 2: Answer the following questions: 
Who do you think is the target audience? 
What are at least three constructs the videos are trying to target? Why do you think so?
What are at least two things you liked about this campaign?
What are at least two things you would change about this campaign?
This campaign is funded by state departments of health across Virginia, Pennsylvania, Kentucky, South Carolina, North Carolina, and Oklahoma. Does that surprise you? Why or why not?