Financial analysis and pricing structure

Down below are guidelines to the paper.
Here is the final prompt for the paper, the second file is the actual rubric for the assingnment the first file is the rubric fothe entire project to give you an idea, there must include graphs, citations, anything to capture the motive of the final project

 
Credit Global Corporation (CGC) is a newly formed consumer credit company based in San Francisco, California. Company president and CEO Jane Smith is considering a new credit card product that offers customers more control over the management of their account. For instance, customers will be able to determine the monthly date that they will pay their account, will be able to opt to skip payments for certain months of their choice, and will be offered a choice of features such as a lower interest rate, reward points packages, or personal concierge services. Smith would like to develop a 
consumer credit card that is considerably different from other products in the market.