Challenging customer experiences | Marketing homework help

The readings describe ten characteristics of challenging customers. When dealing with customers, is should be expected that we will come across challenging customers who have one or more of the characteristics. The purpose of this discussion is to formulate a “best practice” plan in resolving the situation.
Challenging customers can be put in different categories, due to the characteristics they exhibit. Each type of customer may need to be supported in different ways, especially in the way they are communicated with. The categories identified in the readings include: