1. In about 100 words, outline the reasons a retailer might want to use more tha

1. In about 100 words, outline the reasons a retailer might want to use more than one marketing channel.
2. Many businesses offer free samples of their products or services to potential customers to induce them to become customers. Write two or three paragraphs in which you describe how this strategy can be implemented online. Be sure to note how the amount of sampling that is likely to be beneficial differs in the online environment and the physical world.
3. In general, custom-made luxury products sell better in physical stores than online because the unique nature of each individual product is easier to evaluate in person. In about 100 words, explain why expensive jewelry, especially diamond jewelry, sells well online in an apparent contradiction of this general tendency.